Business

Marketing Strategy

You know the story, your small business just can’t seem to compete against larger companies in your market. You provide a better product than the “big guys” and you are less expensive… yet, they pass you by.

What gives?
Why don't customers just "love you"?

It comes down to trust and feelings. Have you ever purchased something because you just, “liked the way it looked”? Even if it cost more than the other one? You thought it “felt” like a better value. You might not think of it in terms of trust or feelings but perhaps you believe that you rationalize.

How long will they be in business? What do I do if it breaks? Will this thing lose value?  
Then… you buy the product that just feels right.

Chances are many buyers simply don’t trust your company or product. They feel like they are getting an inferior product from you so buy something else.

It’s not that you did anything wrong, it’s just that they don’t know you.  That's what marketing does. Marketing your business gives people a sense about who you are and what you represent.

Think about who you buy from.
Do you trust them?
Why?

Empowwwer designs compelling websites and business marketing strategies for businesses that people trust and love.

What is your position in the marketplace?
Where do you fit in?
Why do you stand out?
What is your unique selling proposition?

Why would someone pick your business over larger competition?

Here are some reasons why.

What's that one, unique thing that makes your business stand out?

How do you make contact with your clients?

Our Business Marketing services include:

• Business Marketing Strategies
• Brand Positioning
• Social Media Strategies
• Logo Design
• Letterhead Design
• Package Design
• Advertising
• Letterhead Design

You will find customers and they will love you.

WHAT WE DO WORKS

St. Pete Beach

Classic Half-Marathon

Marketing and advertising begins early for the St. Pete Beach Classic
Half-Maraton, 10K, 5K weekend

This flyer is our first rollout for this season. This flyer will go in the race bags at the Gasparilla running event in March of 2012 and this flyer allows thoes who hold it to register for the Classic Half at a $45 discount. The challenge here is to get people to hang on to this for six weeks, when the registration is available.

We are using powerful email marketing techniques in the form of a call to action and offering resolution to a problem. Get Motivated! Hang this on your FRIDGE tells runners exactly what to do in order to get motivated to complete a half-marathon.
Be sure to register on May 1 for your discount!

What is your position in the marketplace?
Where do you fit in?
Why do you stand out?
What is your unique selling proposition?

Why would someone pick your business over larger competition?