Classic

Branding

The St. Pete Beach Classic is a series of running events in late January of each year.

The primary market for this race runners in the North East. The majority of the advertising for this race is done in running journals around the Boston Marathon and Chicago Marathon. The goal is to attract runners from the North East US to a well-run race in January, in Florida.

To express the historic value of this race and memorialize Wendy Johnson, we wanted to  express a "classicness" as the has been brought back. We also wanted to tie the previous event to this years.

You will notice some intentional design similarities in the 2011 event and the 2009 event we branded and designed as well. We are also working on the St. Pete Beach Classic for 2012, which includes a half marathon.

St. Pete Beach Classic advertisement for running publications

The 2011 St. Pete Beach Classic is now a City of St. Petersburg - community event with lots of free and family activities; health expo, bonfire, fireworks, live music. Empowwwer developed target community post cards to handed out to nearby shops in the community.

The audience for these post cards was the audience. Our target is the general population and beach community on one side, and runners on the other.

This year, the St. Pete Beach Classic community event not only gave a significant amount of money to its charities, but also turned a profit.

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