We We We
We we we
Most local business marketing talks about the features of their company.
- We have superior…
- We provide the best…
- Our company provides…
- Our customer service is…
- We we we
How do you respond when you see ads like this?
What has your doctor ever done to sell you on trusting them with your life?
So where's the love?
Love begins with trust.
Trust begins with people.
Smart local business marketing relies on building trust and relationships.
This series is not a list of gimmicky ideas for you to pluck and piece together. Yes marketing gimmicks are fun and can be effective, but they lack shelf-life, leaving you constantly needing to come up with new ideas.
Nor is it about some of the things you "need" to do…
There are enough blogs that leave you with, "get on twitter", and nothing more.
You need to create a local customer foundation that can be built upon.
In this series you will learn the fundamentals for developing these relationships with local customers through sound, effective marketing. Afterwards, you'll get recommendations for increasing your depth in each of these areas through one of our workshops and masterclasses, plus links to more free resources.
Here are 5 tutorials that will help you develop a deeper relationship with your local customers.
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