Why do I care what you do?
What can you do for ME?
When was the last time you called your doctor and asked him/her what you could do for them?
Then why do so many small businesses spend so much money developing web sites all about themselves?
Once again I am looking at the competition's web sites. The Analysis goes like this:
Here is what they all seem to say.
"Business Growth"
"Great Design"
"We are the best"
"We care about you and can make your business grow"
"look at our great portfolio"
"Make your website do new tricks"
"SEO/SEF"
etc…
bla bla bla…
oh, and then there is the "Look at us" - "we are the coolest" - "of course you should choose us"